Richelle Melde is an Arizona native and has spent most of her professional life working to help her clients become the best versions of themselves and create plans to achieve their greatest dreams. Her first business venture was in health and wellness, where she owned one of the largest fitness companies in the Valley. That taught her how to listen to clients to understand their goals. She also learned that every single person is much more capable than they even realize, and sometimes all it takes is a bit of encouragement to start on a path toward growth.

Now, she utilizes what she learned as a fitness coach and business owner in the financial industry, and she enjoys helping clients find confidence in a plan for the future. Licensed to offer insurance, Richelle is trained to provide all-encompassing, comprehensive guidance on how to mitigate the many risks of retirement and find a more secure path toward a financial or a lifestyle goal. In fact, Richelle believes that financial goals and lifestyle goals are equally important, feeding into and complementing each other.

“Your financial goals should be designed to help you achieve your lifestyle goals,” Richelle says. “Even as a financial professional, I don’t think money is everything. There’s no denying, however, that it’s crucial in helping you achieve your ideal lifestyle. I’m passionate about helping my clients identify their goals for the future and determine how they’d like to spend their free time. That can mean traveling, finding new property, starting a new business or simply spending more time with their family. Whatever those objectives are, we’ll work to find a path to financially sustain them.”

As the eldest of five girls, Richelle knows the value of family and is extremely close to all of her sisters. She’s also a proud auntie to 11 nieces and nephews and spends as much of her free time with them as she can. When she finds time to herself, Richelle enjoys doing yoga, mountain biking, and traveling to both her favorite destinations and to new locations.